The Collection of
Computer Science Bibliographies

Bibliography on Web Advertising

Number of references:	15	Last update:	June 16, 2007
Number of online publications:	2	Supported:	yes
Most recent reference:	July 2007

Author:: Evgeniy Gabrilovich <gabr @ yahoo-inc . com> (email mangled to prevent spamming)
Yahoo! Research
2821 Mission College Blvd
Santa Clara, CA 95054
USA
Abstract:: This bibliography covers a variety of topics related to Web advertising, including sponsored search and content match. The +bibliography mainly covers algorithmic approaches to Web advertising, but may also include relevant papers on interfaces, human-computer +interaction and the like.
Keywords:: web advertising, sponsored search, content match, contextual match
Author Comments:: For further details, please see http://research.yahoo.com/profiles/gabr/bib/bib.html

Types:: inproceedings(11), article(4)
Fields:: author(15), title(15), year(15), booktitle(11), pages(7), abstract(5), booktitle1(5), journal(4), address1(3), publisher(3), volume(3), address(2), location(2), month(2), number(2), publisher1(2), url(2), issue(1), location1(1)
Distribution of publication dates: